One of Scotland's leading lime mortar company has rebranded as part of a business growth plan to increase turnover thirty fold within ten years.

Edinburgh based Masons Mortar Ltd has unveiled their striking new identity, created by corporate branding specialists Glidden Design, with the aim of reflecting more accurately the company's expertise in traditional and modern building materials, professionalism, quality and ambitious business plans.

The rebrand also supports the company’s client care ethos, which will challenge preconceptions about customer service in the provision of building supplies.

Masons Mortar, which was founded with the aim of reviving the use of lime in Scotland, has grown to be the country’s leading provider of lime mortars since it was established in 1989.

Masons Mortar has made significant progress in recent times, doubling its turnover in the last three years. The team, led by Managing Director Stuart Johnston, is implementing a business plan to deliver more substantial growth over the coming decade.

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Drawing on his background in retail management, Stuart has overseen investment in product development, expanding the range, promoting lime based materials for new build applications and introducing practical skills training and complimentary consultations.

Stuart said: "My father founded Masons Mortar with a passion for preserving Scotland's built heritage and achieving sustainability through the increased use of lime mortars.

"We have built on this ethos by providing our customers with a comprehensive range of user friendly materials, making the widespread use of lime more accessible.

"Customers can call us literally trowel in hand and receive good practical advice."

These strong founding values and the progress made have been at the core of the new identity conceived by Glidden Design, the Edinburgh-based brand identity specialist consultancy, which has recently completed design projects in Bulgaria and Greece.

Director Andrew Glidden was coincidentally a one-off customer of Masons Mortar before he and Stuart were later introduced through business networking. He revealed his experience as a customer was in synergy with the commitment to education, service and product quality which was to underpin the design brief.

Andy said: "Masons Mortar is in a period of dynamic growth, and needed a brand identity which reflected more appropriately their desired market position as leaders in their field with the ability to service larger clients both in Scotland and beyond."

(GK/JM)