As part of a range of measures aimed at supporting the Superglass brand presence in the growing UK construction sector, Superglass has announced the introduction of new packaging designs across the company’s standard product range.

A formal review of the existing packaging commenced with in depth research amongst merchants, distributors and end users alike and interrogated, amongst other things, clarity of application and ability to quickly select the correct product from Superglass’s growing range of insulation solutions

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Responding to the research, the new packs feature application specific colour coding using bright, engaging colours for loft, cladding, timber & rafter and acoustic product ranges.

Commenting on the new initiative, Superglass Solutions Director, Tony Gordon said: "Our existing packaging is over a decade old and has not evolved to reflect the many changes we have made to both the business and the product range over recent years.

As part of a wider review of our brand, this is a significant step forward and an obvious way to reflect the quality of our products both in branch and at point of use."

The new packs will roll out from April this year, commencing with Loft Insulation rolls, and to mark this event, Superglass are supporting the launch with the opportunity to win a Track Day in return for feedback on the new design.