Marks & Spencer has announced a partnership with Scottish and Southern Energy (SSE) to launch M&S Energy.

M&S Energy will supply electricity and gas to domestic customers and reward them with M&S store vouchers for helping the environment by reducing their energy usage. Customers will also receive M&S vouchers on signing-up and on anniversaries recognition of their loyalty.

M&S Energy will be sold exclusively through M&S stores and a

new website: mandsenergy.com.

It launches in 16 M&S stores and online on Monday 27 October and will be extended to 62 stores nationwide by the end of November 2008.

Scottish and Southern Energy will secure an equivalent amount of electricity from large scale hydro sources to match the level of electricity used by M&S Energy customers.

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Carl Leaver, Director of International, Home & M&S Direct, said: "M&S Energy is an exciting addition to our range of services. The energy sector can be quite complex and we want to make it simpler for our customers. We also understand that the cost of living has risen for many customers and we hope to encourage them to save money by reducing their energy usage, as well as giving M&S store vouchers as rewards for doing so."

"Our partnership with Scottish and Southern Energy is based on our shared commitment to offer great value products supported by excellent service. Together we've developed an extremely competitively priced product that will help M&S Energy customers to help the environment."

Alistair Phillips-Davies, Energy Supply Director of Scottish and Southern Energy, said: "I believe M&S and SSE have both shown industry leadership through best-in-sector customer service.

"I am confident that our partnership will deliver a market-leading product, entirely in keeping with the need to keep energy use as affordable and sustainable as possible. It shows that energy supply in this country is constantly evolving, with new products, services and ways of communicating with customers."

Customers reducing their annual energy usage by 10% in the first year will receive a £15 M&S voucher and those opting for paperless billing will receive an additional £10 voucher.

Dual fuel customers switching to M&S Energy will also receive a £20 M&S voucher on signing and a further £10 voucher for each year they remain with M&S Energy.

(GK/JM)