Half A Million View Hanson's On-Line Cityscape

The half a million visitors a year to Hanson's web site are now able to experience first-hand its Cityscape concept, which uses case studies to demonstrate the company's broad range of sustainable building materials.

Hanson's Cityscape, first unveiled earlier this year on the company's stand at Futurebuild, has now been developed into a digital "city" accessible via its new and improved main web site - www.hanson.com/uk.


As visitors travel around the Cityscape they can find out more about real-life case studies and the sustainable Hanson products used in their construction.

Paul Lacey, Hanson UK's head of marketing and communications, said: "Our Cityscape approach has been developed to illustrate the large range of sustainable building products Hanson has within its portfolio in an engaging and accessible way. It displays product information in an innovative and non-linear way, while demonstrating the company's commitment to sustainability."

The Cityscape highlights a range of applications used in infrastructure, commercial, residential and educational construction projects. Web site visitors can also learn more about the products featured via the in-depth product literature also available on the web site.

(GK/JM)