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27/04/2026

GRAHAM Construction Team Join Irn-Bru's 'Mr Softie' for On-Site Yoga

It is not every day that a construction site is transformed into a yoga studio, but that was the scene at Central Quay last week. Irn-Bru hosted a surprise wellbeing session for the GRAHAM team as part of a promotional campaign for their new ice cream flavoured beverage.

The event featured the brand's mascot, Mr Softie, who is currently touring the UK in a specially kitted-out ice cream van. The campaign encourages people to "get in touch with their softer side," providing workers with a brief respite from the physical demands of site activity to focus on mental and physical recharge.

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The session was led by Glasgow yogi Jacks Keith, who guided the GRAHAM crew through various stretches and poses under the watchful eye of the Irn-Bru mascot.

Kenny Nicholson, Director of Brand at IRN-BRU, commented: "It's not every day you see a construction site turn into a yoga class, but that's Mr Softie all over.

"He might look like he's made from girders, but he's here to show there's more to IRN-BRU than just the tough exterior."

The initiative was well-received by the workforce, offering a light-hearted break during a high-pressure week. Scott Bannatyne, Site Manager at GRAHAM Construction, took part in the stretches and said: "When I got on site today, I didn't expect to be met by Mr Softie and his ice cream truck. It was a great laugh and loads of the team got involved.

"He seemed to take a liking to me but not sure if that means my yoga was good or terrible. Either way, it was a welcome break in a busy week."

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