The Electric Heating Company (EHC) is targeting sustained growth after a significant tech investment.

The Glasgow-based firm, one of the UK's leading suppliers of electric heating and hot water products, has ploughed six figures into a new website and wider business software upgrade.

The major upgrade comes as part of the company's 20th anniversary celebrations as it marks two decades as a market leader in the sector.

It's a significant step forward in EHC's digital transformation journey, with the new website designed to deliver a seamless experience for trade, retail and specification customers.

With the new website, trade customers who register for a free trade account will be able to order products directly on the website with their trade discount pricing applied – meaning they can place orders when it Is convenient for them 24 hours a day, 7 days a week. This also links with the recently launched EHC loyalty scheme for trade customers.

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Alongside the website launch, a £50,000 investment in new tools and systems is designed to support its growing customer base. This includes the rollout of Salesforce, a leading CRM platform, which will enable smarter customer relationship management and more responsive service.

The investment was supported by grant funding from Scottish Enterprise.

EHC chief executive David Barrett said: "Our investment in digital infrastructure is about more than technology, it's about delivering the best possible experience for our customers. These upgrades form part of our wider strategy to scale operations, support trade partners and lead the market in sustainable heating innovation.

"Increased usability of our new website is the key objective of this project, giving a better online experience for our customers, with our trade customers being able to order online with their trade discount applied a key change for EHC.

"For all the challenges we are facing, this remains an exciting time to be at the forefront of educating the public and encouraging the need for change."