The National Federation of Roofing Contractors (NFRC) has launched an all-new awareness campaign, equipping its members with exclusive digital materials designed to set their businesses apart from rogue traders and clearly demonstrate their professional credibility.

NFRC members can now access a comprehensive library of graphics and a dedicated campaign video via their Member Portal at NFRC.co.uk. These resources highlight the significant benefits of choosing an NFRC registered business, which undergoes a rigorous vetting process and ongoing inspections to maintain high standards. The materials are ready for direct use by members, easily shareable on social media platforms or hostable on their own websites.

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Richard Miller, Director of Membership at NFRC, commented on the initiative: "We understand the effort it takes to create and produce this kind of material, not to mention the time, creativity and possible financial investment needed. A recent survey found that over 90% of our members are proud to be NFRC registered contractors, and we believe in supporting them to promote this to potential clients."

He further explained that choosing an NFRC Member signifies engaging a "professional, competent business that has access to the latest industry guidance and is up to date with regulations." The NFRC encourages its members to fully utilise these new tools to stand out against rogue traders and underscore their commitment to high-quality, professional, and competent roofing services.

"NFRC Membership is a core USP in a market where roofing rogue traders are operating," Richard Miller added. "By providing these materials we are making it easier for our members to position themselves firmly as one that operates above the average national standard."

By offering this exclusive NFRC branded material for distribution, the Federation aims not only to bolster its members' businesses but also to raise broader public awareness among potential customers and clients about the vital importance of selecting a roofing contractor that is legitimate, thoroughly vetted, and officially registered.