Embrace Steel Group, a leading provider of steel frame building solutions, has appointed Ross McAdam as its new Chief Financial Officer. Based in Glasgow, Mr McAdam will be responsible for leading the company's Scottish operations and playing a key role in achieving a group revenue target of over £100 million.

Mr McAdam joins Embrace from Craig Corporate, where he served as a Director and provided financial leadership to a range of businesses, including a high-growth B2B SaaS company. He brings extensive experience in financial management, due diligence, and M&A activity.

This appointment follows a period of significant growth for Embrace Steel Group, including the acquisition of Shufflebottom, a South Wales-based steel fabrication company, and a £1.5 million investment in new machinery for its portfolio company, Hambleton Steel.


Embrace's new CFO, Ross McAdam, commented: "I'm delighted to join Embrace at what is a pivotal time for the Group and look forward to growing the Group's footprint in Scotland and throughout the UK. Since its inception, Embrace has proven its commitment to driving growth by identifying and acquiring UK-based steel and construction businesses where it can unlock significant value. I look forward to joining the business on this exciting journey as we continue to build one of the leading structural steelwork businesses in the UK."

Dominic Curnock, Co-Founder and Director at Embrace, added: "We have known Ross for some time and are thrilled to now welcome him to our team at such an exciting time in our growth journey. We have ambitious plans and to bring in a talented finance executive with such deep expertise in supporting scaling businesses speaks volumes for the enormous potential of our business."