The plans, approved by Inverclyde planning board, are for a new visitor centre, restaurant and gallery at Greenock Ocean Terminal.
The overall project, led by Inverclyde Council, is part of the Glasgow City Region City Deal and aims to provide a new berthing facility and visitor centre to boost cruise ship passengers welcomed to Scotland through the Greenock facility operated by Peel Ports.
Now a key milestone, planning permission, has been granted.
In addition to the state of the art visitor centre welcoming cruise ship passengers from across the world, the plans also include a purpose built gallery celebrating the work of Inverclyde resident and artist George Wyllie (1921-2012) and a new restaurant with panoramic views across the Clyde.
As part of the outline business case published by Inverclyde Council, it is estimated that over 150,000 passengers could pass through Greenock Ocean Terminal delivering £26m in annual visitor and crew spend to the Scottish economy.
Inverclyde Council Leader Councillor Stephen McCabe said: "Planning application approval is an important milestone in the delivery of this project as part of the Glasgow City Region City Deal. The aim of the project is to boost the capacity at Greenock Ocean Terminal for cruise ships. The addition of a restaurant and Wyllie Gallery will help to provide a year round attraction for visitors to Greenock and Inverclyde at this iconic building on the banks of Clyde.
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"As a key City Deal project, the new visitor centre at Greenock Ocean Terminal aims to make a significant contribution to economic growth and international tourism across the wider city region area."
Councillor David Wilson, Inverclyde planning board convener, welcomed the approval of the planning application. He said: "This is a welcome application and one the board where wholehearted in their approval. Inverclyde has a great deal to offer the visitor whether coming to Scotland by cruise ship from all over the world or visiting from other parts of the United Kingdom. The new visitor centre, gallery and restaurant will enhance the offer to domestic and overseas visitors. The economic value of the cruise ship sector to Scotland is a key part of this project and its value to the country, particularly with the potential to substantially grow in future years, should not be underestimated."
The proposal for a new Wyllie Gallery showcasing the life and work of the artist will also stage important exhibitions and events celebrating contemporary artists from across Scotland and further afield.
When the planning application was submitted, artist George Wyllie's elder daughter, Louise Wyllie, said: "Inverclyde Council's vision in realising this complex project is to be applauded.
"It has always been an ambition of The George Wyllie Foundation to celebrate and mark my father's life and work in Inverclyde; an area which he loved and which was the lifeblood of all his art works.
"This exciting development at Ocean Terminal in Greenock marks a sea-change in the Foundation's on-going voyage to mark his legacy as a ground-breaking artist and to make more people aware of his life's work.
"Although making and creating art – be it music, plays or sculpture – was always a big part of his life, my father worked as a Customs and Excise officer for many years in this very spot. I know he would be thrilled that an world-class art space, designed by award-winning architect, Richard Murphy, was going to be part of a bigger picture which aims to inject new life into this area of Greenock.
Louise, who is also a trustee of the George Wyllie Foundation, added: "Giving access to arts for all was always part of my father's approach to creativity and we can't wait to get started on a host of exciting arts-for-all projects."
The Greenock Ocean Terminal project to create a visitor centre and berthing facility is expected to cost £14.7m as part of the £1bn Glasgow City Region City Deal which is funded equally by the Scottish and UK governments.
The proposal for a new visitor centre landmark building for Greenock is being developed by Richard Murphy Architects, one of Scotland's most celebrated architect firms. The company has won an unprecedented 22 RIBA Awards.
The visitor centre is scheduled for completion in 2020.
