Householders were today urged to insulate their homes to save hundreds of pounds on heating bills and reduce Scotland's impact on the environment.

As part of the latest phase of the Scottish Government's Go Greener campaign, Environment Minister Roseanna Cunningham was joined by interior design duo Colin and Justin to help make insulation the must-have home improvement for 2010.

Safely home from their jungle exploits on 'I'm a Celebrity, Get me Out of Here', Colin McAllister and Justin Ryan helped Ms Cunningham launch the new campaign to promote the benefits of home insulation. Environment Minister Roseanna Cunningham with Colin and Justin.

Speaking at the Glasgow Science Centre, Ms Cunningham said: "Scotland is leading the world on reducing carbon emissions. Installing loft and cavity wall insulation is a great way for individuals to do their bit and stop energy bills going through the roof.

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"Around one third of heat in a poorly insulated house disappears straight through the roof. Installing loft insulation helps keep the heat in and will save the average household £150 every year through reduced energy bills.

"Loft insulation is effective for at least 40 years and, assuming an average insulation cost of £250, will pay for itself in just two years.

"As we emerge from one of the coldest winters on record and start turning our minds to home improvements and repairs I challenge any canny Scot not to see the value in investing in insulation."

Interior designer, Justin Ryan said: "Being in the jungle was a great experience but we actually spend most of our time in Glasgow, where the temperatures aren't quite so balmy and central heating is a must during the winter.

"For us, having a fabulous home also means a home that is kind to the environment and making sure you have good insulation is an excellent way of reducing emissions, as well as saving yourself some cash."

Fellow style guru, Colin McAllister added: "Our own home in Glasgow is well insulated and it's good to know we're doing our bit for the environment."

The Energy Savings Trust (EST) is supporting the campaign by providing free, impartial advice on home insulation through the network of advice centres it manages on behalf of the Scottish Government.

To find out more about having your home insulated, including grants available to help with the costs, text HEAT to 61611 and an advisor will call you back.

(GK/BMcC)