Householders were today urged to insulate their homes in insulation to save hundreds of pounds on heating bills and reduce Scotland's impact on the environment.

As part of the latest phase of the Scottish Government's Go Greener campaign, Environment Minister Roseanna Cunningham was joined by interior design duo Colin and Justin to help make insulation the must-have home improvement for 2010.

Colin and Justin helped to launch the new campaign to promote the benefits of home

insulation.

Speaking at the Glasgow Science Centre, Ms Cunningham said: "Scotland is leading the world on reducing carbon emissions. Installing loft and cavity wall insulation is a great way for individuals to do their bit and stop energy bills going through the roof.

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"Around one third of heat in a poorly insulated house disappears straight through the roof. Installing loft insulation helps keep the heat in and will save the average household £150 every year through reduced energy bills.

"Loft insulation is effective for at least 40 years and, assuming an average insulation cost of £250, will pay for itself in just two years.

"As we emerge from one of the coldest winters on record and start turning our minds to home improvements and repairs I challenge any canny Scot not to see the value in investing in insulation."

The Energy Savings Trust (EST) is supporting the campaign by providing free, impartial advice on home insulation through the network of advice centres it manages on behalf of the Scottish Government.

Mike Thornton, Director, Scotland, for the Energy Saving Trust, said: "Having your loft insulated is cheaper and easier than people think. It's important that its installed correctly so we encourage having it fitted by a professional installer and we can put those interested in touch with installers in their local area."

(CD)