Robertson Homes has appointed two core agencies from the Tangible Group to refresh its marketing communications and take the brand into the next stage of its development.

In a bid to strengthen its overall marketing approach, the home builder has appointed The Leith Agency and Stripe Communications to deliver an integrated marketing campaign.

The agencies will work closely with Robertson Homes to build an aspirational brand image and drive sales interest through the launch of its new product, expected early next year.

The new team will begin work immediately with Ed Brooke, Head of The Leith Agency heading up creative and Juliet Simpson, Stripe Managing Director, heading up PR and internal comms.

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Elliot Robertson, Director of Robertson Homes, said: "We are focused on taking Robertson Homes to a new level of innovation and luxury living. Having the best creative minds in the business on board to help us reposition our brand was always part of our strategy. Our relationship with Tangible has left us in no doubt of their creative depth and capabilities and we are delighted to be working with such a progressive organisation."

Ed Brooke, Head of The Leith Agency, commented: "We were struck by the ambition of Robertson Homes. They have a real appetite to move to the next level and we're well placed to help them get there."

Juliet Simpson, Managing Director Stripe, added: "Robertson Homes have some fantastic plans in the pipeline and we are thrilled to have been appointed at such an early stage. We are certain that our integrated PR approach will make a real difference and are looking forward to helping play a part in their future growth and development."

(GK/KMcA)