Scotland
UK
Ireland
London
Built for Marketing
Address
Greenacres, Kenward Trust
Kenward Road
Kenward Road
Yalding
Kent
ME18 6AH
Opening Hours
Today
09:00-17:30
View All Hours
Sunday
Closed
Monday
09:00-17:30
Tuesday
09:00-17:30
Wednesday
09:00-17:30
Thursday
09:00-17:30
Friday
09:00-17:30
Saturday
Closed
Other Dates
Closed UK Bank Holidays, Christmas and New Year
About Built for Marketing
Built for Marketing is an award-winning team of experienced marketing professionals, with a physical footprint in the UK, Germany, Spain and Portugal. We work with investors, shareholders, CEOs and business owners, creating marketing outputs, strategies and, more uniquely, fully delivering them.
We Are Not an Agency. We Are a Business-Led Consultancy.
Built for Marketing (BFM) is the trusted marketing consultancy for the construction, building products, architecture, and built environment sectors in the UK and EU.
We don’t just deliver campaigns. We align your marketing with your business objectives.
- We understand industry-specific buying cycles.
- We know how to reach architects, specifiers, developers, and contractors.
- We translate complex technical value into messaging that drives specification and sales.
- Why it matters: You don’t have to explain the industry to us – we already speak the language.
What we deliver:
- Strategy-first marketing consultancy
- Measurable growth in specification and sales
- Technical content, CPDs, and PR that resonate with decision-makers
OUR SERVICES
We are a business-led marketing consultancy and a team of experienced marketing strategists.
At BFM, every marketing engagement starts with strategy.
We provide seven specialist services designed to align marketing with business objectives, drive specification, and build measurable growth.
STRATEGY & POSITIONING
We help you define market position, identify competitive advantages, and build strategies that align with your sales objectives.
BRAND & MESSAGING
Your brand is more than a logo. It’s how the market perceives your business.
We help you define a brand and messaging framework that resonates with specifiers, architects, contractors, and decision-makers.
100 DAY TURNAROUND
Built for Marketing support business owners, CEO’s, PE & VC’s and stakeholders by offering board-level marketing expertise as part of a 100-Day Plan. An action plan to guide executive leaders through their first critical months of a new business or role.
MARKET RESEARCH & INSIGHTS
Know the market. Stay ahead.
We deliver construction-specific research and insights that inform strategy, product launches, and investor decisions.
PR & MEDIA RELATIONS
We don’t just get coverage, we build credibility.
BFM’s PR team works with top construction, architecture, and built environment publications across the UK and EU.
TECHNICAL CONTENT & CPD’S
We specialise in content that wins specification.
From RIBA-accredited CPDs to technical whitepapers, we deliver content that informs, educates, and drives specification decisions.
DIGITAL CAMPAIGNS & LEAD GENERATION
We connect digital to real business outcomes.
From LinkedIn campaigns to specification-led lead generation, we design digital strategies that convert.
SALES INTEGRATION
We ensure marketing and sales work as one.
Our consultancy identifies where marketing can strengthen sales, shorten buying cycles, and increase close rates.
Built for Marketing.
5
out of 5
based on 9 ratings.
Reviews & Testimonials for Built for Marketing
“Thank you for your support in the last couple of months, you are my find of the year.
With more and more companies outsourcing various marketing fields and just having a marketing project manager in-house, I think having access to an independent agency that can be a sounding board and mentor is super important.”
With more and more companies outsourcing various marketing fields and just having a marketing project manager in-house, I think having access to an independent agency that can be a sounding board and mentor is super important.”
February 04, 2026
Testimonial by
Christine Pilbeam, International Marketing Manager, MiTek
Testimonial by
Christine Pilbeam, International Marketing Manager, MiTek
“The transformation that BFM has brought to EQC is nothing short of remarkable. Our previous website was a major hurdle, and the comprehensive overhaul provided by BFM has not only enhanced our digital presence but has also significantly improved our business metrics. The integration of Canddi has been a game-changer, allowing us to track and follow up on leads with precision. The targeted email campaigns and social media strategies have driven significant traffic and engagement, leading to substantial new business.
The professional content creation, from compelling copy to visually engaging videos and photography, has set a new standard for our marketing efforts. As a small SME we are thrilled with the results, particularly the £140k in new business within such a small timeframe. With our time working with BFM we have not only seen business benefits but have built long standing friendships”.
The professional content creation, from compelling copy to visually engaging videos and photography, has set a new standard for our marketing efforts. As a small SME we are thrilled with the results, particularly the £140k in new business within such a small timeframe. With our time working with BFM we have not only seen business benefits but have built long standing friendships”.
March 01, 2025
Testimonial by
Steve Rosher, Executive Director, Euro Quality Coatings
Testimonial by
Steve Rosher, Executive Director, Euro Quality Coatings
“Jules and her team are transforming the way we launch and market new products – through understanding and focusing on the interests of our key customer segments. BFM’s track record and expertise in the construction products sector means they know exactly what we need to do to move our marketing strategy forward to achieve our business objectives. BFM are also great to work with. They may be an outsourced marketing department, but they feel like part of our team.”
January 07, 2025
Testimonial by
Paul Higgins - Commercial Director TuffX Glass
Testimonial by
Paul Higgins - Commercial Director TuffX Glass
Built for Marketing came recommended to us, to help us improve our focus and to create a strategy to drive our business forwards. Jules’ natural ability to identify need and opportunity made working with her inspiring and enjoyable”.
December 01, 2024
Testimonial by
Ashley Cooper - MD, WMS Underfloor Heating
Testimonial by
Ashley Cooper - MD, WMS Underfloor Heating
“BFM themselves were fantastic: helpful and engaged. Their detailed knowledge of the construction industry and strategic marketing knowhow means the research was very well focused on our specific business needs.”
September 27, 2023
Testimonial by
Julie Watts, Lead Change Manager at Panthera Group
Testimonial by
Julie Watts, Lead Change Manager at Panthera Group
“Built for Marketing have become an indispensable part of the Komfort team and continue to be a great investment for business. The team get quality work done with speed, what you ask them to do in two weeks, they will have done in one. They have certainly lived up to their reputation in the construction industry and what they have achieved over the last 8 months is remarkable, we won’t be letting them go any time soon.”
June 12, 2023
Testimonial by
Jim Smith, Managing Director, Komfort Partitioning
Testimonial by
Jim Smith, Managing Director, Komfort Partitioning
“Built for Marketing developed a clear understanding of our target market and worked to a professional and effective scope of work. They have delivered successful campaigns, podcasts and a full marketing outsource which offered real results that aligned to our strategic business goals. Assisting SAS International in realising our objectives and positive business outcomes.”
December 12, 2022
Testimonial by
Phil Smith, Sales Director, SAS
Testimonial by
Phil Smith, Sales Director, SAS
“Built for Marketing made the development of our new brochure simple. Not only did the project go smoothly, I cant believe how quickly we got to the final brochure from such a small initial brief. The final brochure exceeded my expectations and is one of the best I have ever seen.”
November 06, 2022
Testimonial by
John McKinlay, CS Medical Regional Sales Manager
Testimonial by
John McKinlay, CS Medical Regional Sales Manager
“Built for Marketing helped us establish the foundations for a successful sales and marketing strategy that has improved our competitive position in the UK. Their market knowledge and experience allowed us to build a marketing plan with defined growth goals, and meet them earlier than anticipated.”
March 01, 2021
Testimonial by
Julian Gomez, CUPA PIZARRAS Marketing Director.
Testimonial by
Julian Gomez, CUPA PIZARRAS Marketing Director.
Gallery
Built for Marketing specialise in Construction, Building Products and the Built Environment.
Built for Marketing specialise in Construction, Building Products and the Built Environment.
Built for Marketing specialise in Construction, Building Products and the Built Environment.
News
Greenwashing doesn’t work. Learn how to communicate sustainability in construction authentically and effectively.
Everyone is talking about sustainability. But in construction, credibility is everything.
Specifiers, developers, and investors can spot greenwashing instantly. To succeed, your sustainability marketing must:
Be backed by data and certifications
Focus on outcomes, not slogans
Show real-world case studies
At BFM, we help brands communicate sustainability with integrity.
Let’s build trust with authentic sustainability marketing.
Conclusion
Let’s build trust with authentic sustainability marketing.
Work with BFM.
FAQ’s
Q: What’s the risk of greenwashing?
A: Reputational damage, potential regulator scrutiny (e.g., ASA/CMA in the UK), lost tenders, and long-term trust erosion with specifiers and investors.
Q: How do we market sustainability authentically?
A: Make evidence-based claims (numbers over adjectives), cite standards and third-party certifications (e.g., EPD, ISO 14001, BREEAM/LEED credits), and show transparent methodologies and project outcomes.
Q: Which metrics matter most?
A: Embodied carbon (kgCO2e/m² or per unit), operational energy (kWh/m²/yr), recycled content %, VOC levels, durability/circularity indicators, and end-of-life pathways.
Q: Do we need an EPD?
A: Increasingly yes. Many architects and clients ask for EPDs at tender/spec stage. Start with your high-volume SKUs, plan data collection, and publish openly.
Everyone is talking about sustainability. But in construction, credibility is everything.
Specifiers, developers, and investors can spot greenwashing instantly. To succeed, your sustainability marketing must:
Be backed by data and certifications
Focus on outcomes, not slogans
Show real-world case studies
At BFM, we help brands communicate sustainability with integrity.
Let’s build trust with authentic sustainability marketing.
Conclusion
Let’s build trust with authentic sustainability marketing.
Work with BFM.
FAQ’s
Q: What’s the risk of greenwashing?
A: Reputational damage, potential regulator scrutiny (e.g., ASA/CMA in the UK), lost tenders, and long-term trust erosion with specifiers and investors.
Q: How do we market sustainability authentically?
A: Make evidence-based claims (numbers over adjectives), cite standards and third-party certifications (e.g., EPD, ISO 14001, BREEAM/LEED credits), and show transparent methodologies and project outcomes.
Q: Which metrics matter most?
A: Embodied carbon (kgCO2e/m² or per unit), operational energy (kWh/m²/yr), recycled content %, VOC levels, durability/circularity indicators, and end-of-life pathways.
Q: Do we need an EPD?
A: Increasingly yes. Many architects and clients ask for EPDs at tender/spec stage. Start with your high-volume SKUs, plan data collection, and publish openly.
Architects and engineers must complete CPD hours every year. For building product manufacturers, that makes CPDs one of the most effective marketing tools available. But only if they’re done right.
CPDs Build Authority
Delivering accredited CPDs positions your brand as a trusted educator, not just a supplier.
They Provide High-Quality Leads
Few marketing channels put you in a room (or webinar) with specifiers who actually need your expertise.
CPDs Generate High-Quality Leads
Registrations capture data; sessions build relationships; follow-ups convert specification.
Digital and On-Demand Are Growing
Hybrid CPD delivery, live, online, and on-demand, ensures you meet specifiers where they are.
Why Specialists Add Value
A specialist construction marketing consultancy already understands the audience, the language, and the regulations, saving time and increasing effectiveness.
The key is education, not persuasion. CPDs, BIM objects, technical data sheets and sustainability certifications are evidence based information that will ultimately win trust.
Conclusion
CPDs remain the cornerstone of architect engagement. Done well, they’re a win-win: specifiers learn, and your brand grows.
Ready to create CPDs that win specification? Work with BFM.
FAQ’s
Q: Why are CPDs so powerful?
A: Because they’re mandatory for architects and position brands as educators.
Q: How do CPDs generate leads?
A: Registration captures data, and post-session follow-up nurtures relationships.
Q: Do CPDs need accreditation?
A: Yes, RIBA or RICS accreditation adds credibility and ensures CPD points.
Q: What formats are best?
A: A mix of in-person, live webinars, and on-demand modules.
CPDs Build Authority
Delivering accredited CPDs positions your brand as a trusted educator, not just a supplier.
They Provide High-Quality Leads
Few marketing channels put you in a room (or webinar) with specifiers who actually need your expertise.
CPDs Generate High-Quality Leads
Registrations capture data; sessions build relationships; follow-ups convert specification.
Digital and On-Demand Are Growing
Hybrid CPD delivery, live, online, and on-demand, ensures you meet specifiers where they are.
Why Specialists Add Value
A specialist construction marketing consultancy already understands the audience, the language, and the regulations, saving time and increasing effectiveness.
The key is education, not persuasion. CPDs, BIM objects, technical data sheets and sustainability certifications are evidence based information that will ultimately win trust.
Conclusion
CPDs remain the cornerstone of architect engagement. Done well, they’re a win-win: specifiers learn, and your brand grows.
Ready to create CPDs that win specification? Work with BFM.
FAQ’s
Q: Why are CPDs so powerful?
A: Because they’re mandatory for architects and position brands as educators.
Q: How do CPDs generate leads?
A: Registration captures data, and post-session follow-up nurtures relationships.
Q: Do CPDs need accreditation?
A: Yes, RIBA or RICS accreditation adds credibility and ensures CPD points.
Q: What formats are best?
A: A mix of in-person, live webinars, and on-demand modules.
In building product marketing, there’s one golden rule: if you’re not specified, you’re not sold.
Specification determines which products make it into project designs. Without it, sales teams face uphill battles on price and substitution.
Why Specification Matters
Why Specification Matters
Architects and engineers choose products during the design stage. Once specified, contractors are far less likely to swap them out.
Marketing to Specifiers
The key is education, not persuasion. CPDs, BIM objects, technical data sheets and sustainability certifications are evidence based information that will ultimately win trust.
Protecting Specification
Even after specification, marketing supports compliance, cost justification, and performance evidence to stop substitution.
Specification as a Growth Driver
Companies that prioritise specification marketing consistently achieve stronger margins and long-term partnerships.
Specification is the heartbeat of building product marketing. Invest in it, and sales follow naturally.
Want to grow through specification? Talk to BFM.
FAQ’s
Q: What is specification in construction?
A: It’s when a product is written into design documents by architects or engineers.
Q: Why is it so important?
A: Because products not specified rarely make it onto site.
Q: How do you influence specification?
A: Through CPDs, technical support, BIM objects, and sustainability data.
Q: Can specifications be lost?
A: Yes — without cost justification and compliance evidence, substitutions can occur.
Specification determines which products make it into project designs. Without it, sales teams face uphill battles on price and substitution.
Why Specification Matters
Why Specification Matters
Architects and engineers choose products during the design stage. Once specified, contractors are far less likely to swap them out.
Marketing to Specifiers
The key is education, not persuasion. CPDs, BIM objects, technical data sheets and sustainability certifications are evidence based information that will ultimately win trust.
Protecting Specification
Even after specification, marketing supports compliance, cost justification, and performance evidence to stop substitution.
Specification as a Growth Driver
Companies that prioritise specification marketing consistently achieve stronger margins and long-term partnerships.
Specification is the heartbeat of building product marketing. Invest in it, and sales follow naturally.
Want to grow through specification? Talk to BFM.
FAQ’s
Q: What is specification in construction?
A: It’s when a product is written into design documents by architects or engineers.
Q: Why is it so important?
A: Because products not specified rarely make it onto site.
Q: How do you influence specification?
A: Through CPDs, technical support, BIM objects, and sustainability data.
Q: Can specifications be lost?
A: Yes — without cost justification and compliance evidence, substitutions can occur.
Generic marketing doesn’t work in construction. Discover why specialist knowledge is key to reaching specifiers, contractors, and developers.
Marketing in construction is not the same as marketing in retail, tech, or consumer goods. The audiences are different, the buying cycles are longer, and the stakes, compliance, safety, and sustainability, are much higher.
That’s why a specialist approach makes all the difference.
Complex Buying Cycles
Decisions can take years, with multiple stakeholders (architects, contractors, developers, investors). Marketing must be designed to nurture relationships over the long term.
Regulatory Environment
Construction is compliance-heavy. UKCA/CE standards, sustainability frameworks, and building safety regulations mean marketing must communicate technical credibility.
The Role of Specifiers
Unlike consumer sectors, decisions often rest with architects and engineers who specify products. Winning specification means education and trust, not just advertising.
Why Specialists Add Value
A specialist construction marketing consultancy already understands the audience, the language, and the regulations, saving time and increasing effectiveness.
Construction marketing isn’t about broad strokes, it’s about precision. A specialist approach ensures your message reaches the right decision-makers, in the right way.
Need marketing that speaks your industry’s language? Partner with BFM.
FAQ
Q: Why can’t generalist marketing agencies deliver in construction?
A: They often lack understanding of compliance, specification, and the unique role of architects and contractors.
Q: Who are the main decision-makers in construction marketing?
A: Specifiers (architects, engineers), contractors, developers, and investors.
Q: What makes the buying cycle different?
A: It’s longer, often involving months or years of consideration and multiple stakeholders.
Q: Why is compliance so important in messaging?
A: Because products and services must meet strict safety, regulatory, and sustainability standards.
Marketing in construction is not the same as marketing in retail, tech, or consumer goods. The audiences are different, the buying cycles are longer, and the stakes, compliance, safety, and sustainability, are much higher.
That’s why a specialist approach makes all the difference.
Complex Buying Cycles
Decisions can take years, with multiple stakeholders (architects, contractors, developers, investors). Marketing must be designed to nurture relationships over the long term.
Regulatory Environment
Construction is compliance-heavy. UKCA/CE standards, sustainability frameworks, and building safety regulations mean marketing must communicate technical credibility.
The Role of Specifiers
Unlike consumer sectors, decisions often rest with architects and engineers who specify products. Winning specification means education and trust, not just advertising.
Why Specialists Add Value
A specialist construction marketing consultancy already understands the audience, the language, and the regulations, saving time and increasing effectiveness.
Construction marketing isn’t about broad strokes, it’s about precision. A specialist approach ensures your message reaches the right decision-makers, in the right way.
Need marketing that speaks your industry’s language? Partner with BFM.
FAQ
Q: Why can’t generalist marketing agencies deliver in construction?
A: They often lack understanding of compliance, specification, and the unique role of architects and contractors.
Q: Who are the main decision-makers in construction marketing?
A: Specifiers (architects, engineers), contractors, developers, and investors.
Q: What makes the buying cycle different?
A: It’s longer, often involving months or years of consideration and multiple stakeholders.
Q: Why is compliance so important in messaging?
A: Because products and services must meet strict safety, regulatory, and sustainability standards.
Team
| Name | Role | Telephone | |
|---|---|---|---|
| Jules Quested-Williams | Founder/Director | [email protected] | +44 (0) 7590776292 |
| Rita Barata | Associate Director, EU Office (Portugal) | [email protected] | |
| Craig Dodsworth | Associate Director | [email protected] |
Location Map
Built for Marketing Serves The Following Areas
Built for Marketing Serves The Following Council Areas
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